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WHAT ARE THE COSTS AND PROCESS FOR TELEMARKETERS?
Under the new rules, any person or company that does telemarketing will have to monitor the National DNCL and make sure not to solicit anyone who is on this list
Telemarketers will have to subscribe to receive the list, and download it as needed They must open an account with the National DNCL operator and pay a subscription fee The cost of running the National DNCL will be recovered through these fees To accommodate both large and small-scale telemarketing operations, the CRTC will make several subscription price options available to telemarketers
The most economical option for operators who make only a small number of calls will be the ‘query subscription’ Instead of downloading a list, subscribers that choose this plan can go to a website where they can enter in individual telephone numbers to check if they are on the National DNCL
To sign up for an account, telemarketers will have to go to the CRTC’s DNCL website at www.LNNTE-DNCL.gc.ca Affiliated companies will each have to maintain their own subscriptions They will not be allowed to pool their resources and share a subscription
The CRTC approved the telemarketer subscription fee rates to the National DNCL as follows:
Number of area codes
All area codes
By individual area code
Annual
$48,047 $2,875
6-month
$29,252 $1,490
3-month
$15,799 $760
1-month
$5,339 $257
SUBSCRIPTION OPTION - BY AREA CODE
SUBSCRIPTION OPTION - BY TELEPHONE NUMBER
Telephone number query Per query
Any area code
(Maximum 100 queries queries per query session) $050
Accordingly, telemarketers that are required to subscribe to the National DNCL can expect to pay the following in these hypothetical examples:
1 A telemarketer that conducts telemarketing campaigns across Canada throughout the year could get an annual subscription for $48,047, which would give them access to all area codes for a full year
2 A telemarketer that conducts telemarketing campaigns in just four area codes throughout the year could get a subscription for $11,500
3 A telemarketer that conducts a seasonal telemarketing campaign across Canada that lasts just three consecutive months could get a subscription for $15,799
4 A telemarketer that conducts a limited telemarketing campaign that targets just 50 telephone numbers could query those 50 numbers for $2550
4 The National Do-Not-Call List - Information for REALTOR® Members