Page 20 - Your First 100 Days

KELLERISMS
At Keller Williams, we have a language all our own. We affectionately refer to our modified words as “Kellerisms.” Below is a list of Kellerisms, along with their definition:
411 8 x8
33 Touch Above the Line
12 Direct ALC
Allied Resources
Below the Line Big Rocks
BOLD Capper
Core Group
The 4-1-1 is a productivity tool that drives you goal setting from the desired end results to the present. 4-1-1 stands for four weeks, one month, and one year; but you must first set the yearly goals and then detail monthly and weekly goals. It is not a to-do list; it’s a must-do list.
Otherwise known as an “eight-by-eight”, it is a lead generation schedule consisting of eight touches over eight weeks. A high-impact, high-saturation technique that is designed to put you in the number-one position in the minds of everyone in your met database within an eight-week period.
A lead generation schedule consisting of 33 touches over 12 months that is implemented after the completion of an 8 x 8 plan.
Above the Line Expenses are also known as Approved Expenses. They are deducted from the Market Center income before Profit Share is calculated.
A lead generation schedule consisting of 12 touches over 12 months.
Agent Leadership Council. A group of individuals drawn from the top 20 percent of each Market Center’s producers. Together, they assist in leading the Market Center through the areas of profitability, productivity, culture, and growth.
People in a position to help each other reach their goals. These are individuals you have met that you expect either to do business with or to receive leads from every year.
Below the Line Expenses are expenses that are taken out of owner profit after Profit Share is calculated.
If you are given a glass and different materials including large rocks, small rocks, pebbles, sand, and water; the materials will fit into the glass in different ways. By putting water first, then sand, then pebbles, then small rocks, then big rocks, you might not be able to make everything fit. But if you place the big rocks in first, then the small rocks, etc. you can fit more materials into your glass. Assume the materials are the things you can/should do each day and the glass is the number of hours you have. Start with your most important tasks, or Big Rocks, first thing each day to make sure they fit in.
Business Objective: A Life by Design. A Keller Williams / MAPS Coaching course consisting of seven days spread over seven weeks. The course is designed to accelerate each attendee’s professional and personal development
An individual who produces sufficient GCI and contributes enough Company Dollar to the Market Center to satisfy his/her annual commission cap requirement. After capping, the individual keeps all commission income until their anniversary date.
The influential group of people at a Market Center who are recruited for their ability to recruit other sales associates and thereby increasing Market Center profitability.