Exactly What to Say… in Real Estate with Phil M Jones
In this episode of The Not So Black and White Real Estate Podcast, we sit down with sales legend Phil M. Jones to explore how the right words, asked the right way, can completely change your real estate conversations. From guiding hesitant buyers through tough decisions to helping agents build trust and clarity, Phil drops powerful, real-world scripts and mindset shifts. Whether you’re a Realtor, leader, or someone who just wants to communicate better—this one’s packed with gold.
Highlights
1. 🧠 Clarity sells — People don’t buy when they’re confused; great questions create clarity.
2. 💬 “The way I see it…” is a magic phrase to guide tough decisions without pressure.
3. 🏡 Buying a home isn’t just financial—it’s about the future you’ll be grateful for.
4. 🚫 Avoid “hustle language”; instead, make it easy for clients to say yes.
5. 🎯 The best salespeople aren’t pushy—they’re helpful and intentional.
6. ❓ “What happens if you do nothing?” — a game-changing way to spark urgency.
7. 🔄 Repeat objections in your own words to show you’re listening, not just selling.
8. 💡 Scripted doesn’t mean robotic—it means being ready for real moments.
9. 🧩 Every “no” might just be missing information—ask again, differently.
10. 🤝 Trust is built when people feel understood, not just talked at.
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👇 Tell us in the comments:
Which interview inspired you most? Or what question would you ask a top-performing agent?
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Gary A. McGowan is a licensed REALTOR® on the Toronto Regional Real Estate Board.
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