The Promise Script
Mike Hicks will get a referral from each and every client he works with this year.
How does he do it?
Mike Hicks is the author of “The Promise” system. His entire team is trained to deliver the promise. Learn how to deliver it and build a culture around it.
Delivering exceptional service is a cornerstone of success in real estate, but Mike Hicks takes it to the next level with his innovative “The Promise” script. It’s more than just a conversation—it’s a system that turns superior service into a powerful referral engine. Here’s why it works so effectively.
A Bold Value Proposition
From the very first meeting, Mike and his team set the tone with a clear and audacious promise: “We are going to deliver such amazing service to you that you are going to want to refer us. If you don’t, we will assume we’ve fallen short and will want to discuss what we could have done better.” This upfront commitment not only shows confidence but also aligns the entire relationship around mutual accountability. Clients understand that their satisfaction is both a priority and a measure of success.
Download the Promise Script Below
Building Relationships Through Service and Curiosity
The Promise Script thrives because it focuses on what clients need and want. Mike’s team doesn’t just react to client demands; they take a proactive approach, staying curious and ensuring clients feel heard every step of the way. This creates an experience so positive that clients naturally want to share it with others.
Integration Across the Entire Organization
Mike’s team exemplifies the phrase “service-oriented business.” Each team member is empowered to make decisions and solve problems, creating a seamless experience for clients. This lateral structure fosters accountability and ensures that everyone, from sales agents to administrative staff, reinforces the promise.
Reinforcement Throughout the Process
What sets The Promise apart is how it’s revisited at key touchpoints. Midway through the process, clients are reminded of the promise and gently asked for referrals if they’re satisfied with the service. At the closing table, the conversation becomes a check-in to ensure that expectations were met or exceeded. This consistent follow-up reinforces the team’s commitment to delivering excellence.
A Simple But Powerful System
At its core, The Promise script works because it is honest, direct, and client-focused. By positioning referrals as the natural outcome of exceptional service, it shifts the client-agent relationship from transactional to transformational. Clients don’t just feel served—they feel invested in the success of the team.
Why It Works
• Accountability: Clients understand they’re part of a partnership, with their feedback and referrals serving as proof of satisfaction.
• Empowerment: The team has the tools and authority to deliver unparalleled service.
• Consistency: The promise is reinforced at every stage of the relationship, keeping expectations clear.
Mike Hicks has turned referrals into a science, and “The Promise” is the heart of it. By focusing on delivering an unforgettable experience, his team doesn’t just close deals—they build advocates. That’s the kind of real estate magic that creates enduring success.